Mercedes-Benz recently released a long-form video highlighting the company’s history in Alabama and the transformational impact of its investment in Tuscaloosa County.
Mercedes-Benz remains one of Alabama’s most significant economic development success stories and continues to shape the state’s automotive leadership.
Host Sarah Harman and Mercedes‑Benz CEO Ola Källenius in Tuscaloosa, Alabama. The home of Mercedes‑Benz SUVs and a defining chapter in Källenius personal journey.
Together, they revisit Ola’s connection to Tuscaloosa, sharing personal memories along the way. The journey takes them from a drive on the local off‑road track to a truly Tuscaloosa moment with U.S. football legend Nick Saban, before wrapping up the day the Alabama way – with a proper barbecue.
At the heart of the visit: the new Mercedes‑Benz GLS, proving why it’s the S‑Class among SUVs, with spacious comfort, advanced technology, and unmistakable versatility.